Online celebrities' mobile shops are sold to Beijing, Shanghai and Guangzhou. A Wuhan automotive manufacturing company has innovated its vehicle model design and has entered a new market.

The mobile shops developed by Qitian Technology and put into use in the Donghu Scenic Area of Wuhan City.

The mobile shop launched by Qitian Technology in Chaoyang Park, Beijing.

In Wanzhou Wanda Plaza in Chongqing, a row of popular outdoor shopping areas is set to open this month. The colorful neon lights and unique mobile shops will offer a distinctive night-time shopping experience for this commercial district. And the designer and builder of this outdoor area is a young enterprise from Wuhan. 

Located in Huangpi District, Hubei Qi Tian Intelligent Technology Co., Ltd. (referred to as Qi Tian Technology) was established only two years ago, but its various-shaped mobile shops have already made appearances in commercial streets and tourist attractions across many regions, becoming "internet celebrity economy manufacturers" in various places. 

The Decepticon car robot design, the cartoon train hero design, various styles of cute and unique mobile carriages... When the reporter from the Changjiang Daily walked into the exhibition area of Qi Tian Technology, several mobile shops of different theme designs were arranged around and displayed on the square, as if they were a popular tourist destination. 
The enterprise's director, Tian Chang, has been running the Qitian Group for many years and has been engaged in industries related to automobile manufacturing. In the past two years, with the rise of the night economy and in line with national policies, he noticed that the demand for mobile shops in various commercial streets and tourist attractions was constantly increasing. "Since we have the technical foundation for manufacturing car bodies, why not make a transformation?" In 2020, he specifically invested to establish Qitian Technology and officially entered the field of mobile shops. 

In the factory's production workshop, the reporter observed that the workers were working intensively on welding and assembling the products. These various-shaped popular devices will be sent to all over the country. Zhong Jianyuan, the deputy general manager of Qitian Technology, introduced that currently the enterprise mainly adopts order-based production and its production capacity is basically saturated. As of August this year, the enterprise's output value has approached 20 million yuan, and it is expected to reach 40 million yuan for the whole year. 
Starting from the first batch of products entering the Mulan Grassland and other Huangpi scenic spots, and then to the Sun Palace, a popular shopping mall in Shanghai last year, Zhong Jianyuan stated that apart from the manufacturing advantages the company possesses, high-quality design and creativity are the core competitiveness of Qitian Technology in becoming a "hotspot manufacturer". "Now that the influencer economy is gradually becoming widespread, only by producing unique-style products can one gain an advantage in the market." 
To this end, the enterprise has specially established a professional design team of over 30 people, including industrial designers, mechanical designers, and graphic designers. This professional design team can customize exclusive solutions based on customer needs or product plans, ranging from the design of the mobile store's appearance to the overall creation of the night economy consumption scene. 

About 40 kilometers away from the factory, Wang Mu, the chief designer of the enterprise, is sitting in front of the computer, designing the new store layout. The night view design of Yongchuan Wanda Plaza, which is set to open this month, was created by him. 

 In order to combine the Wanda night view with modernity and consumption, he utilized the "light landscape" concept and employed popular elements such as starry skies and astronauts to design dozens of unique-shaped mobile shops and popular online display items for Wanda. These were combined with various food categories to present a "new" and "trendy" shopping experience. It is reported that the night market project of Yongchuan Wanda, which covers an area of approximately 1,500 square meters, has received a total of 16 mobile shops designed by Qitian Technology for the operator, along with 5 sets of display equipment, including astronaut-shaped sculptures and an 8-meter-long starry tunnel. 

According to the partners of Qitian Technology, such as Changsha Meixihu New Step Up World and Foshan Creative Industrial Park, those who can provide a complete set of design solutions tend to be more appealing to them. "How the 'internet celebrity economy' can achieve differentiation has always been a key point of concern within the industry." 

At present, Qitian Technology has over 200 patents, including 52 invention patents. It can customize exclusive personalized mobile shops according to customer needs. Zhong Jianyuan said proudly that regardless of Beijing, Shanghai, Guangdong, Shaanxi, Jiangsu, Liaoning, or other regions, the design team can provide different design concepts and solutions for customers with different regions and themes, and thereby impress the customers. "In the future, we will also try to independently operate commercial districts, making the night economy consumption more distinctive and more attractive, and creating more unique and distinctive online celebrity districts."